Before tactics, you need strategy. Before strategy, you need research. The analysis of your research will ultimately open doors to new ideas, opportunities and directions. Only then will you have insight.
“Research without insight is just trivia.” – Katie Delahaye Paine
Put simply, the 2009 NewComm Forum was a hotbed of insight dispensed and discussed by the new media communications elite. As appropriate for a research firm-sponsored event, the presentations and discussions were littered with heaps of advice and best practices.
Held in San Francisco, from April 26-29, the Forum catered to about 400 professionals from the communications, media and marketing industries. I honestly had difficulty choosing between the sessions – which were highly relevant and practical, as well as forward thinking. From the “New Business Models for News Organizations” roundtable discussion with Tom Foremski and Andria Carter to the “Social Media and Crisis Communications Revisited” keynote with Shel Holtz, the conference was pure bounty.
Beyond the lack of power strips for laptops, my only disappointment was that I could not attend all of the presentations, which were delivered in a break-out session format. Fortunately though, after the conference, many of the presentations were made available here for download.
The value of this conference is in its DNA as a product of the Society for New Communications Research (SNCR). If you work in communications, marketing and/or media and you’re not familiar with SNCR, you should be. According to the SNCR website, the organization is “a global nonprofit research and education foundation and think tank focused on the advanced study of the latest developments in new media and communications, and their effect on traditional media and business models, communications, culture and society.”
Include this conference in your budget for 2010. Now.
NOTE – Stay tuned for highlights from “The New Organization Landscape for Marketing Communications” a presentation (not available for download on the SNCR website) by Brian Solis. I will also create a separate post regarding the “Trends in Journalism” session.