Blogger relations and traditional media relations are not entirely uncommon. Of the following steps, which ones may also be applied to traditional media relations? And what other blogger-relations steps or tips would you add to this list?

1. RESEARCH and identify the blogs relating to your space
2. READ, read, and re-read those target blogs
3. RETRAIN yourself to listen more and talk (broadcast) less
4. RESPOND with thoughtful comments posted to target blogs
5. RELATIONSHIP is key, so start to develop one with the blogger before you pitch
6. RECIPROCITY in the relationship matters. So let the blogger get to know you as a person (and you should have some sort of online presence, too)
7. RELEVANCE is highly relevant. Your pitch content must match interest of the blogger and his/her community
8. REALLY SHORT pitches. Brevity counts! A three-liner is great. Shoot for the ultimate goal: 140 characters or less. Teaser pitches are OK.
9. REVIEW target blogs for Pitch policy icon or Pitch policy; if no icon or policy, then ask (a great way to introduce yourself)
10. RELEASES need to be social, as in template and tone
11. RESPECT bloggers – as most don’t get paid; so in reality, their time is even more precious
12. ROLE REVERSAL. It’s not about you or your company. Put yourself in the blogger’s shoes. What’s in it for the blogger?
13. REALIZE that – like PR – Social Media (e.g., blogging) is based more on the Social Sciences, not technology
14. RESOURCE. Be one for the blogger and blogger’s community; bring value (even if it means connecting blogger to another PR person) to the community and conversation. Be helpful and human.
15. REAL. Be transparent and authentic. No B.S.

Thanks to the following folks for inspiration:

Renee Blodgett
Jennifer Van Grove
Brian Solis
Todd Defren

And last but not least…
Toby Bloomberg
In particular, I am especially grateful for Toby Bloomberg’s leadership in developing and sharing this most excellent series about blogger relations.

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Have you seen the W List (blogs authored by women)?

W List Beginnings
Dubbed a “list of great blogs by women,” the W-list concept was developed by Valeria Maltoni who started the list with Kami Huyse’s Top 20 PR Power Women, which was extracted from ToddAnd’s Power 150 Top Marketing Blogs. Kami’s list analysis revealed the lopsided ratio of male-to-female bloggers and, thus, the first iteration of the W List was born. As the list replicated and grew with varying versions, Krishna De further organized the effort by adding links and alphabetization. Toby Bloomberg announced the availability of the W List on Facebook.

UPDATE: Special thanks to Carolyn Townes for creating the W List wiki – now it’s even easier to spread the word!  

During the pre-Internet days, I often wondered what would happen if women around the globe had the ability to collaborate and communicate as one voice.  The W List is a solid first step toward achieving that reality. Today I am in awe as I witness firsthand this development on the Web – with its creatively constructed, intelligently designed, powerfully strong – yet ethereal – ties that bind.

I look forward to the W List’s continued growth on a global scale (a World-Wide Women’s List?). In the meantime, cheers and thanks to all of you who’ve created, developed, supported and contributed to this potent force and tremendous resource: The W List (with my 3 additions at the top of the list).

CC-T Blog by Cathy Chatfield-Taylor
One Louder by Heather Hamilton
Work in Progress by Lisa Takeuchi Cullen

•  •  •  •  •  •  •  •  •  •  •  •  •  •  •  •

2020 Hindsight by Susan Kitchens
21st Century Collaborative by Sheryl Nussbaum-Beach
45 Things by Anita Bruzzese
A Girl Must Shop by Megan Garnhum
A Little Pregnant by Julie
A Look at Art & Design: Lisa Mikulski
Aerophant by Tai Moses
Affirmagy Blog by Kristen Schuerlein
All for Women by Leigh, Naom, Patricia, and Barbara
Alkamae by Susan Reid
Allied by Jeneane Sessum[[http://www.artlook.typepad.com/|]]
andHow To Reach Women by Tami Anderson
angiemckaig.com: still a great pair of legs by Angie McKaig
Ask Dr. Kirk by Dr. Delaney Kirk
Average Jane by Average Jane
Babylune by Kate Baggott
Back in Skinny Jeans by Stephanie Quilao
Bag and Baggage by Denise Howell
Balanced Life Center-Spirituality applied to Life by Nneka
be Conscious now by Kara-Leah Masina
Be Relevant! by Tamara Gielen
Becoming a Woman of Purpose by Carolyn Townes
Becoming your StellarSelf by Mary Kearns
Biz Growth News by Krishna De
Blog Fabulous by Tracee Sioux
BlogWrite for CEOs by Debbie Weil
Blogaholics by Arienna Foley
Blog Til You Drop by Laurence-Hélène Borel
Biz Growth News by Krishna De
Brain Based Biz by Dr. Robyn McMaster
Brain Based Business by Dr. Ellen Weber
Brains On Purpose by Stephanie West Allen
Brand Sizzle by Anne Simons
Branding & Marketing by Chris Brown
Brazen Careerist by Penelope Trunk
Bread Coffee Chocolate Yoga by Fortune Elkins
Breastfeeding 1-2-3 by Angela
Build A Better Blog by Denise Wakeman and Patsi Krakoff
Build a Solo Practice, LLC by Susan Cartier Liebel
Burningbird by Shelley Powers
Career Goddess by Susan Guarnieri
Change Therapy by Isabella Mori
Chatting to my Generation by Anja Merret
Cheap Thrills by Ryan Barrett
CherylMillerVille by Cheryl Miller
Christine Kane by Christine Kane
Church of the Customer by Jackie Huba
CK’s Blog by CK (Christina Kerley)
Colloquium by JHSEsq
Communication Overtones by Kami Huyse
Conflict coaching and resolution for the workplace by Dr Tammy Lenski
Confession of a Marketing Addict by Sunny Cervantes
Confessions of a Pioneer Woman by Ree
Confident Writing by Joanna Young
Conscious Business by Anne Libby
Contentious by Amy Gahran
Conversation Agent by Valeria Maltoni
Conversations With Dina by Dina Mehta
Corporate PR by Elizabeth Albrycht
Cottontimer by Hsien-Hsien Lei
Creating Passionate Users by Kathy Sierra
Creative Curio by Lauren Marie
Crossroads by Evelyn Rodriguez
Cruel To Be Kind by Nicole Simon
Customer Experience Crossroads by Susan Abbott
Customers Are Always by Maria Palma
Customers Rock! by Becky Carroll
CustServ by Meikah David
DailyAffirm by Jeanie Marshall
Debbie Millman by Debbie Millman
Deborah Schultz by Deborah Schultz
Decent Marketing by Katherine Stone
Defining Spiritual Presence by Greenwoman
Designers Who Blog by Cat Morley
Design Your Life by Ellen and Julia Lupton
Design Your Writing Life by Lisa Gates
Diary of Claudine Hellmuth by Claudine Hellmuth
Diva Marketing Blog by Toby Bloomberg
Do It Myself Blog by Glenda Watson Hyatt
Dooce by Heather B. Armstrong
Downshifting - by Anne Howe
Driving Traffic – Carol Krishner
EdithYeung.com by Edith Yeung
Eie Flud by Heather
Elise.com by Elise Bauer
Email Marketing Best Practices by Tamara Gielen
Emerging Customer by Michelle Lamar
Emily Chang – Strategic Designer by Emily Chang
Emily in France Emily
eMoms at Home by Wendy Piersall
EmpowerWomenNow.com by Ponn Sabra
Enter the Laughter by Marti Lawrence
Equip and Empower! by Carolyn Townes
Escape Blog by Melissa Petri
Escape From Corporate America by Laurel Delaney
Escape from Cubicle Nation by Pamela Slim
eSoup by Sharon Sarmiento
Essential Keystrokes by Char
Every Dot Connectsby Connie Reece
EvilHRLady by Evil HR Lady
Expansion Plus by Sally Falkow
Experienceology by Stephanie Weaver
Fetch Me My Axe
Fish Creek House by GP
First Light by Julie Keyser-Squires
Flash and Accessibility by Niqui Merret
Flooring The Consumer by CB Whittemore
Forrester’s Marketing Blog by Shar, Charlene, Chloe, Christine Elana, Laura and Lisa
Forward Steps by Thea Westra
Franke James by Franke James
Full Circle – Nancy White
Funny Business by Elena Centor
Fusion View by Yang-Amy Ooi
Garden Variety Family by Karin Marlett-Choi
GenPink by Elysa
Get Fresh Minds by Katie Konrath
Get Shouty by Katie Chatfield
Getting Granular by Aimee Kessler Evans
GGs Swedish WOTD by GG
Giant Jeans Parlour by Anjali
Golden Practices by Michelle Golden
Goodness Gracious by Jennifer
GourmetStation Delicious Destinations by Donna Lynes-Miller
Great Presentations Mean Business by Laura Athavale Fitton
Hartsock Communications by Nettie Hartsock
Health Observances by JC Jones and Ijeoma Eleazu
Healthline Connects by JC Jones and Ijeoma Eleazu
Hey Marci by Marci Alboher
Hiring Technical People by Johanna Rothman
¡Hola! Oi! Hi! by katia adams
Holly’s Corner Blog by Holly Schwendiman
Horse Pig Cow by Tara Hunt
idealawg by Stephanie West Allen
ifelse by Phu Ly
Illustration Friday by Penelope Dullaghan
In Women We Trust by Mary Clare Hunt
Infomaniac by Liz Donovan
Inspirationbit by Vivien
Inspired Business Growth by Wendy Piersall
Internet Geek Girl by Stephanie Agesta
Jane Geneva by Jane Geneva
J.T. O’Donnell Career Insights by J.T. O’Donnell
Jemima Kiss by Jemima Kiss
Joyful, Jubilant Learning by Rosa Say
Katya’s Non-Profit Marketing Blog by Katya Andresen
KDPaine’s PR Measurement Blog by Katie Delahaye Paine
Kinetic Ideas by Wendy Maynard
Kristy T’s Home Business Blog by Kristy T
Kung Foodie by Kat
Lawgarithms by Denise Howell
Learned on Women by Andrea Learned
Life at the Bar by Julie Fleming-Brown
Lifeblog by anina
Lifecruiser
Lifehacker by Gina Trapani
Lindsey Pollak by Lindsey Pollak
Lip-sticking by Yvonne DeVita
Little Red Suit by Tiffany Monhollon
Live The Power by Karen Lynch
Liz Strauss at Successful Blog by Liz Strauss
Lorelle on WordPress by Lorelle VanFossen
Making Life Work for You by April Groves
Marketer Blog by Leslie Jump
Marketing To Women by Holly Buchanan
Manage to Change by Ann Michael
Management Craft by Lisa Haneberg
Managing Product Development by Johanna Rothman
Managing With Aloha Coaching by Rosa Say
Mandarin Design Daily:The MEG Blog by Michelle Goodrich
Marketing Roadmaps by Susan Getgood
Mary’s Blog by Mary Schmidt
MediaBlog by Daria Rasmussen
Media Influencer by Adriana Lukas
Mediation Marketing Tips by Kristina Haymes
Mediation Mensch by Dina Beach Lynch
Misbehaving by Dana Boyd, Hilde Corneliussen, Caterina Fake, Meg Hourihan, Liz Lawley, Fiona Romeo, Dorothea Salo, Halley Suitt, Gina Trapani, Jill Walker
Mkgmd – le mag du marketing multidimentionnel by Christelle Alexandre
Moda di Magno by Lori Magno
Modite by Rebecca Thorman
Mogulettes in the Making by Carmina Perez
molly.com by Molly E. Holzschlag
More Than WE Know by Liz Fuller
Muddy Boots
My Beautiful Chaos by April Groves
My Shingle by Carolyn Elefant
Narrative Assets by Karen Hegman
Newbie NYC by Mary Hilton
Netdiver by Carole Guevin
On My Desk by Linzie Hunter
Online Guide to Mediation by Diane Levin
Orlando Avenue by Colleen Kulikowski
Passion Meets Purpose by Kammie Kobyleski
Peggy Payne’s Boldness Blog by Peggy Payne
Poultry Discussion by Louise Manning
Power Energy Leadership by Michelle Kunz
Presto Vivace Blog by Alice Marshall
Productivity Goal by Carolyn Manning
Purple Wren by Sandy Renshaw
Purse Lip Square Jaw by Anne Galloway
Quality Service Marketing by Sybil Stershic
re:Invention by Kristen Osolind
Rebecca’s Pocket by Rebecca Blood
Resonance Partnership by Marianne Richmond
Sacred Ingredients by Nicole Hanley
Sanctuary for Change by Susan Hanshaw
Sent From My Dell Desktop by Alejandra Ramos
Settle It Now Negotiation Blog by Victoria Pynchon
Shiva’s Arms by Cheryl Snell
Small Biz Survival by Becky McCray
Small Business Trends by Anita Campbell
Small Failures: Sustainability for the Rest of Us by Jess Sand
So Close by Tertia
Solomother by Christina Zola
Spare Change by Nedra Kline Weinreich
Spirit in Gear by Debbie Call
Spirit Women by Carolyn Townes
Subterranean Homepage News by Sheila Lennon
::Surroundings:: by Linda Merrill
Susan Mernit’s Blog by Susan Mernit
Sweet|Salty by Kate Inglis
swissmiss by Tina Roth Eisenberg
Talk It Up by Heidi Miller
TechForward by Lena West
Tech Kitten by Trisha Miller
Teen Health 411 by Dr. Nancy Brown
That’s What She Said by Julie Elgar
The Artsy Asylum by Susan Reynolds
The Blog Angel by Claire Raikes
The Brand Dame by Lyn Chamberlin
The Budgeting Babe by Nicole
the Constant Observer by Tish Grier
The Copywriting Maven by Roberta Rosenberg
The Curious Shopper by Sara Cantor
The Diet Dish by Tara Gidus
The Engaging Brand by Anna Farmery
The Entrepreneurial MD by Philippa Kennealy
The Family Fork by Andrea Giancolli
The Fitness Fixer by Dr. Jolie Bookspan
The Floozy Blog by Kate Coote
The Global Small Business Blog by Laurel Delaney
The Heart and Craft of Lifestory Writing by Sharon Lippincott
The Kiss Business Tooby Karin H.
The Krafty Librarian by Michelle A. Kraft
The Kristasphere by Krista Summit
The Lawyer Coach Blog by Allison Wolf
The Marketing Mix Blog by Ilse Benun
The New Charm School by Jennifer Warwick
The Parody by Sasha Manuel
The Podcast Sisters by Anna Farmery, Krishna De and Heather Gorringe
The Qualitative Research Blog by Reshma Anand
The Shifted Librarian by Jenny Levine
The What If…? Women by Randee, Lori, Anne, Lynn and Norka (Pink Collar Club)
Think Positive! by Kristen Harrell
this is rachelandrew.co.uk by Rachel Andrew
Tiny Starfish in a Great Big Sea by Carol Toscano
Toddler Planet by WhyMommy
unstruc chitchat about information by Daniela Barbosa
Veerle’s blog 2.0 by Veerle
Water Cooler Wisdom by Alexandra Levit
Wealth Strategy Secrets by Nicola Cairncross
What A Concept! By Sherry Heyl
What’s Next Blog by B L Ochman
White Trash Mom by Michelle Lamar
Wiggly Wigglers by Heather Gorringe
Women Presidents’ Organization Chicago by Laurel Delaney
WomensDISH by Diane K. Danielson and Friends
Wonder Branding by Michele Miller
Woolgathering by Elizabeth Perry
Worker Bees Blog by Elisa Camahort
Write Ideas Marketing by Andrea Morris
You Already Know This Stuff by Jodee Bock
Ypulse by Anastasia Goodstein