Don’t Call it a Phone: The Evolution of Mobile Marketing
by Brian Linver of Pinnacle Marketing Group

“There are 8.1 billion text messages sent in the USA each month.”

Clearly, opportunities abound in the mobile marketing space. With that said, Brian went on to outline the basic steps for launching a mobile marketing campaign – with the potential of reaching more than 258 million phone users in the USA. He also advised: “If your customers are mobile, then your web site should be (mobile) too.”

Methods of Mobile Marketing

• The mobile web (Examples here)
• Messaging
• Display advertising
• Streaming media
• Downloadable content

Toward the end of the presentation, Brian mentioned the functions of “mobile ad servers and content enablers,” but we did not have enough time to explore this area. So, I am still curious about these functions and I plan to explore this topic further.

In the meantime, please feel free to share your knowledge about mobile ad servers and content enablers. I am excited about this new marketing channel and I look forward to learning more! I wonder if this is what an account executive feels like when s/he gets to expand their territory into new, fruitful areas. :) 

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