“…the fact that your voice is amplified to the degree where it reaches from one end of the country to the other does not confer upon you greater wisdom or understanding than you possessed when your voice reached only from one end of the bar to the other.”

 - Edward R. Murrow, quintessential journalist and pioneer broadcaster, at the 1958 RTNDA conference

Next year will mark the 50th anniversary of Mr. Murrow’s speech at the Radio and Television News Directors Association (RTNDA) conference in 1958.  It’s ironic how time stands still about some subjects and flashes forward for others. My guess is that Mr. Murrow would have been pleased and proud of our technological advancements, which led to the creation of our awe-inspiring blogosphere.

Note: If you haven’t already, treat yourself soon to the movie Good Night and Good Luck. The film positively inspires the unearthing and sharing of plain truths, particularly for those fortunate enough to tote a global megaphone. 

If your brand extension is not relevant or logical to the core brand, you risk diluting the power of each.

Derrick Daye gives fine examples. Seth Godin frames a thoughtful brand formula.

Bottom line: Stay true to your core brand and your customers will be true to you.

Note: I will be taking a very short leave from Diablogue. We’re moving out of state and we hit the road tomorrow. CU L8R.