Jaculynn Peterson » marketing funnel http://www.jaculynnpeterson.com Thu, 12 Jan 2012 07:02:39 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 Time to pack up the Marketing megaphone? http://www.jaculynnpeterson.com/2008/07/09/time-to-pack-up-the-marketing-megaphone/ http://www.jaculynnpeterson.com/2008/07/09/time-to-pack-up-the-marketing-megaphone/#comments Thu, 10 Jul 2008 00:10:24 +0000 Jaculynn Peterson http://diablogue.wordpress.com/?p=122

Don’t you think it’s ironic that the traditional marketing “funnel” also looks like a megaphone?  :)

“The funnel has outlived its usefulness as a metaphor. Face it: marketers no longer dictate the path people take, nor do they lead the dialogue.”

- a quote by Forrester Marketing Analyst Brian Haven in Groundswell: Winning in a World Transformed by Social Technologies

add to del.icio.us : Add to Blinkslist : add to furl : Digg it : add to ma.gnolia : Stumble It! : add to simpy : seed the vine : : : TailRank : post to facebook

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