Q:  What is a vision that is neither shared nor consistently communicated?

A:  An hallucination.

Creating the vision is only the first step. Sharing the vision is the second step. Consistently communicating the vision – over and over again – is the third, and most important, step.

With the third step, your perception can actually become a reality.

Color me happy when I experience great customer service.

Today I am jumping on the highlighting-great-customer-service blogosphere bandwagon with my very first kudos:

Kristen (Portland) and Kelly (Las Vegas), both with Aerosoles, recently provided exceptional, first-rate customer service – and each went above and beyond the call of duty. It was a pleasant and completely painless experience that I will not soon forget. Thank you, Kristen and Kelly, for your professionalism, thoroughness, and positive attitude!
 
Working with Aerosoles’ customer service department was a gem of an experience – precious and rare.

OK, now you fill in the blank.

EXTRA-EXTRA: Check out the United Kingdom’s WOW Awards – what a great idea to nominate and award individuals / companies on a national scale.

If your brand extension is not relevant or logical to the core brand, you risk diluting the power of each.

Derrick Daye gives fine examples. Seth Godin frames a thoughtful brand formula.

Bottom line: Stay true to your core brand and your customers will be true to you.

Note: I will be taking a very short leave from Diablogue. We’re moving out of state and we hit the road tomorrow. CU L8R.