Jaculynn Peterson » brand extension http://www.jaculynnpeterson.com Thu, 12 Jan 2012 07:02:39 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 Brand extension or brand dissolution? http://www.jaculynnpeterson.com/2007/04/25/brand-extension-or-brand-dissolution/ http://www.jaculynnpeterson.com/2007/04/25/brand-extension-or-brand-dissolution/#comments Wed, 25 Apr 2007 07:53:49 +0000 Jaculynn Peterson http://diablogue.wordpress.com/2007/04/25/brand-extension-or-brand-dissolution/

If your brand extension is not relevant or logical to the core brand, you risk diluting the power of each.

Derrick Daye gives fine examples. Seth Godin frames a thoughtful brand formula.

Bottom line: Stay true to your core brand and your customers will be true to you.

Note: I will be taking a very short leave from Diablogue. We’re moving out of state and we hit the road tomorrow. CU L8R.

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