Public Relations

15 steps to developing blogger relations (with a capital “R”)

Blogger relations and traditional media relations are not entirely uncommon. Of the following steps, which ones may also be applied to traditional media relations? And what other blogger-relations steps or tips would you add to this list? RESEARCH and identify the blogs relating to your space READ, read, and re-read those target blogs RETRAIN yourself to listen more and talk…

Communicator’s Conference – highlights, cont’d.

Blogging to Communicate Directly with Customer Prospects and Generate Media Coverage by Jeff Hardison of McClenahan Bruer Communications Jeff presented a case study about a corporate blogging program he developed for PolyServe. In mere months, the program generated thousands of visitors to the blog, impressive media coverage, and referral traffic to the Polyserve website. What…