Author Archive for Jaculynn Peterson

Why Twitter auto DMs are a bad idea

Using auto direct messages (DM) on Twitter is a bad idea. It was a bad idea when I first joined Twitter in June 2008 – a time when there were fewer than 500,000 Tweeple in the Twitterverse. And it’s a worse idea now…particularly with 75 million users on Twitter. Why? 1. Auto DMs are spam…

NewComm Forum presentation by Brian Solis: The New Organization Landscape for Marketing Communications

Brian Solis – founder of FutureWorks, PR 2.0 blogger, and revolutionary thinker – presented at NewComm Forum 09 last month about “The New Organization Landscape for Marketing Communications.” Here are the highlights of his fabulous presentation, which has yet to be released: Solis asked “Who owns social media?” A very hot topic in the blogosphere…