Comments on: A new blog and new domain do not add up to a new personal brand http://www.jaculynnpeterson.com/2009/01/27/a-new-blog-and-new-domain-do-not-add-up-to-a-new-personal-brand/ Verified Marcom Engineer Sun, 09 May 2010 16:35:39 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Jaculynn Peterson http://www.jaculynnpeterson.com/2009/01/27/a-new-blog-and-new-domain-do-not-add-up-to-a-new-personal-brand/comment-page-1/#comment-129 Jaculynn Peterson Fri, 06 Feb 2009 08:36:56 +0000 http://www.jaculynnpeterson.com/?p=632#comment-129 p.s. I also don't really care for the term "personal branding." I understand what the intent is; however, I strongly believe that companies have brands and people have reputations. The concept of personal branding has been in my thoughts a great deal lately...mostly because of this post. While writing it, I realized that people cannot be branded. We are complex, interconnected, organic fluid beings - not brand packages. Here's an excerpt from the post too: "Just like corporate brands are determined by their customers, your “personal brand” is determined by those who know and interact with you. And the only way they can get to know the real you, to interface with you, and get a true sense of you, is to be you – not a brand identity. By default, you will develop an associated reputation. That’s because people have reputations. Companies have brands." I also like this piece, too, over at <a href="http://overtonecomm.blogspot.com/2009/01/how-can-we-get-message.html" rel="nofollow">Communication Overtones</a> - which talks about the difference between messages and messaging. Besides being a great post, the piece also reminded me of personal reputation v. corporate branding. http://overtonecomm.blogspot.com/2009/01/how-can-we-get-message.html p.s. I also don’t really care for the term “personal branding.” I understand what the intent is; however, I strongly believe that companies have brands and people have reputations. The concept of personal branding has been in my thoughts a great deal lately…mostly because of this post. While writing it, I realized that people cannot be branded. We are complex, interconnected, organic fluid beings – not brand packages.

Here’s an excerpt from the post too:
“Just like corporate brands are determined by their customers, your “personal brand” is determined by those who know and interact with you. And the only way they can get to know the real you, to interface with you, and get a true sense of you, is to be you – not a brand identity. By default, you will develop an associated reputation. That’s because people have reputations. Companies have brands.”

I also like this piece, too, over at Communication Overtones – which talks about the difference between messages and messaging. Besides being a great post, the piece also reminded me of personal reputation v. corporate branding.

http://overtonecomm.blogspot.com/2009/01/how-can-we-get-message.html

]]> By: Jaculynn Peterson http://www.jaculynnpeterson.com/2009/01/27/a-new-blog-and-new-domain-do-not-add-up-to-a-new-personal-brand/comment-page-1/#comment-128 Jaculynn Peterson Fri, 06 Feb 2009 08:13:41 +0000 http://www.jaculynnpeterson.com/?p=632#comment-128 Brendan - What a pleasant surprise to see you here! :) Yes, I agree about securing personal domains asap. As I mentioned in the post, I advise people to buy name domains for their "children" as well. My point in the post about not considering my own name domain was in reference to my business (not whether or not to have your name as a domain)...I'd never thought to have my blog/website point to my name. I thought only "rockstars" did that. Heh. Needless to say, I am glad my Twitter buddies set me straight. I am so very glad you came by! Thanks for your comment and the link love, too. Now I need to see about that video functionality on this "new" blog and add some clarification to this post as well. Best to you. Brendan – What a pleasant surprise to see you here! :) Yes, I agree about securing personal domains asap. As I mentioned in the post, I advise people to buy name domains for their “children” as well. My point in the post about not considering my own name domain was in reference to my business (not whether or not to have your name as a domain)…I’d never thought to have my blog/website point to my name. I thought only “rockstars” did that. Heh. Needless to say, I am glad my Twitter buddies set me straight. I am so very glad you came by! Thanks for your comment and the link love, too. Now I need to see about that video functionality on this “new” blog and add some clarification to this post as well. Best to you.

]]> By: brendan mitchell http://www.jaculynnpeterson.com/2009/01/27/a-new-blog-and-new-domain-do-not-add-up-to-a-new-personal-brand/comment-page-1/#comment-127 brendan mitchell Thu, 05 Feb 2009 23:27:51 +0000 http://www.jaculynnpeterson.com/?p=632#comment-127 Hi Jaculynn, interesting take on registering your blog under your own name. I wrote a post about this very thing a few weeks ago http://blog.brendanmitchell.com/2009/01/06/your-identity-matters/ Dealing with branding on a daily basis, I'm always keen to advise people not only to build their personal brand, but more importantly to protect the one they already have! (usually something over looked). With regard to your old blog, I found a video you had on there which I linked to today, as it was relevant to an old post I had on my nopaper blog. http://blog.nopaper.com/2008/12/18/shift-happens-are-you-ready/ Hi Jaculynn, interesting take on registering your blog under your own name. I wrote a post about this very thing a few weeks ago http://blog.brendanmitchell.com/2009/01/06/your-identity-matters/
Dealing with branding on a daily basis, I’m always keen to advise people not only to build their personal brand, but more importantly to protect the one they already have! (usually something over looked). With regard to your old blog, I found a video you had on there which I linked to today, as it was relevant to an old post I had on my nopaper blog. http://blog.nopaper.com/2008/12/18/shift-happens-are-you-ready/

]]> By: Jaculynn Peterson http://www.jaculynnpeterson.com/2009/01/27/a-new-blog-and-new-domain-do-not-add-up-to-a-new-personal-brand/comment-page-1/#comment-110 Jaculynn Peterson Wed, 28 Jan 2009 08:03:31 +0000 http://www.jaculynnpeterson.com/?p=632#comment-110 Joni, You are too much! I just TechFaved your blog, which is EXCEPTIONAL. Truly. Thanks for stopping by - I'm envisioning all sorts of colorful convos already. I can't wait. Following you on Twitter too. I worked for 20 years marketing, promoting and publicizing company brands; it still feels odd to turn the focus toward me and my biz. But I guess I'm getting the hang of it now. Anyway, it's either that or eat cat food for dinner. Thanks again! :) Joni, You are too much! I just TechFaved your blog, which is EXCEPTIONAL. Truly. Thanks for stopping by – I’m envisioning all sorts of colorful convos already. I can’t wait. Following you on Twitter too.

I worked for 20 years marketing, promoting and publicizing company brands; it still feels odd to turn the focus toward me and my biz. But I guess I’m getting the hang of it now. Anyway, it’s either that or eat cat food for dinner.

Thanks again! :)

]]> By: Joni http://www.jaculynnpeterson.com/2009/01/27/a-new-blog-and-new-domain-do-not-add-up-to-a-new-personal-brand/comment-page-1/#comment-109 Joni Wed, 28 Jan 2009 02:51:15 +0000 http://www.jaculynnpeterson.com/?p=632#comment-109 I bought my own name as a domain years ago. (Mainly because that skank ho Joni Mitchell has a hammerlock on joni.com!) My friends cautioned me against it, since it's hard to be invisible on the web when your domain is your name. Still, it hasn't impacted my life negatively. All my friends know where to find me. Looking forward to reading more here. And love what you've done with The Brat's (but I mean this in a loving way!) Thesis theme. :) <abbr><em>Joni’s last blog post..<a href="http://joniverse.com/1768/daily-twitter-diary-52">Daily Twitter Diary</a></abbr></em> I bought my own name as a domain years ago. (Mainly because that skank ho Joni Mitchell has a hammerlock on joni.com!)

My friends cautioned me against it, since it’s hard to be invisible on the web when your domain is your name. Still, it hasn’t impacted my life negatively. All my friends know where to find me.

Looking forward to reading more here. And love what you’ve done with The Brat’s (but I mean this in a loving way!) Thesis theme. :)

Joni’s last blog post..Daily Twitter Diary

]]> By: Jaculynn Peterson http://www.jaculynnpeterson.com/2009/01/27/a-new-blog-and-new-domain-do-not-add-up-to-a-new-personal-brand/comment-page-1/#comment-108 Jaculynn Peterson Wed, 28 Jan 2009 01:06:46 +0000 http://www.jaculynnpeterson.com/?p=632#comment-108 Thanks Kim! The great thing about having your name as a domain, too, is that it affords flexibility. That is an interesting bit of info about Websense. I'm thinking about pinging them about it...see what else I can learn. Curious. I don't understand the web site flipping thing either. It'd be akin to parting with a baby (ok, not exactly - but you know what I mean). Thanks Kim! The great thing about having your name as a domain, too, is that it affords flexibility.

That is an interesting bit of info about Websense. I’m thinking about pinging them about it…see what else I can learn. Curious.

I don’t understand the web site flipping thing either. It’d be akin to parting with a baby (ok, not exactly – but you know what I mean).

]]> By: Kim Woodbridge http://www.jaculynnpeterson.com/2009/01/27/a-new-blog-and-new-domain-do-not-add-up-to-a-new-personal-brand/comment-page-1/#comment-106 Kim Woodbridge Tue, 27 Jan 2009 13:24:08 +0000 http://www.jaculynnpeterson.com/?p=632#comment-106 Hi - I think the redesign and your new domain is great! I bought my name as my domain years ago. I didn't even think about branding or anything like that - I didn't know what else to get. One problem that I've run into is that businesses that use Websense tend to block all domains that are names regardless of what the site is about. Mine is blocked, Chris Brogan's is blocked and I bet when I get to work, yours will be blocked too. People who are into "flipping" websites don't like named ones either but, personally, I've never been interested in building up a site with the intention of selling it. <abbr><em>Kim Woodbridge’s last blog post..<a href="http://www.kimwoodbridge.com/how-to-make-a-post-sticky-in-wordpress-27/">How to Make a Post Sticky in WordPress 2.7</a></abbr></em> Hi – I think the redesign and your new domain is great!

I bought my name as my domain years ago. I didn’t even think about branding or anything like that – I didn’t know what else to get. One problem that I’ve run into is that businesses that use Websense tend to block all domains that are names regardless of what the site is about. Mine is blocked, Chris Brogan’s is blocked and I bet when I get to work, yours will be blocked too.

People who are into “flipping” websites don’t like named ones either but, personally, I’ve never been interested in building up a site with the intention of selling it.

Kim Woodbridge’s last blog post..How to Make a Post Sticky in WordPress 2.7

]]> By: Ange Recchia http://www.jaculynnpeterson.com/2009/01/27/a-new-blog-and-new-domain-do-not-add-up-to-a-new-personal-brand/comment-page-1/#comment-104 Ange Recchia Tue, 27 Jan 2009 12:04:03 +0000 http://www.jaculynnpeterson.com/?p=632#comment-104 Well done and congratulations JP... or should that be Jaculynn ;) It's easy to navigate, looks clean, love the colors and it has your name on it. Very cool! <abbr><em>Ange Recchia’s last blog post..<a href="http://angesbiz.com/angesbiz/15-top-posts-from-angesbiz/">15 Top Posts from Angesbiz</a></abbr></em> Well done and congratulations JP… or should that be Jaculynn ;)
It’s easy to navigate, looks clean, love the colors and it has your name on it. Very cool!

Ange Recchia’s last blog post..15 Top Posts from Angesbiz

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