Blogger relations and traditional media relations are not entirely uncommon. Of the following steps, which ones may also be applied to traditional media relations? And what other blogger-relations steps or tips would you add to this list?
- RESEARCH and identify the blogs relating to your space
- READ, read, and re-read those target blogs
- RETRAIN yourself to listen more and talk (broadcast) less
- RESPOND with thoughtful comments posted to target blogs
- RELATIONSHIP is key, so start to develop one with the blogger before you pitch
- RECIPROCITY in the relationship matters. So let the blogger get to know you as a person (and you should have some sort of online presence, too)
- RELEVANCE is highly relevant. Your pitch content must match interest of the blogger and his/her community
- REALLY SHORT pitches. Brevity counts! A three-liner is great. Shoot for the ultimate goal: 140 characters or less. Teaser pitches are OK.
- REVIEW target blogs for Pitch policy icon or Pitch policy; if no icon or policy, then ask (a great way to introduce yourself)
- RELEASES need to be social, as in template and tone
- RESPECT bloggers – as most don’t get paid; so in reality, their time is even more precious
- ROLE REVERSAL. It’s not about you or your company. Put yourself in the blogger’s shoes. What’s in it for the blogger?
- REALIZE that – like PR – Social Media (e.g., blogging) is based more on the Social Sciences, not technology
- RESOURCE. Be one for the blogger and blogger’s community; bring value (even if it means connecting blogger to another PR person) to the community and conversation. Be helpful and human.
- REAL. Be transparent and authentic. No B.S.
Thanks to the following folks for inspiration:
Renee Blodgett
Jennifer Van Grove
Brian Solis
Todd Defren
And last but not least…
Toby Bloomberg
In particular, I am especially grateful for Toby Bloomberg’s leadership in developing and sharing this most excellent series about blogger relations.
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{ 4 comments… read them below or add one }
Jaculynn- most excellent list of the “right” steps to take for a blogger relations program. Thanks for your over the top kind words. You reminded me that I promised to consolidate that research into a free eBook for our community. Better move it up the “to do” list
Toby,
Thanks! Your blogger relations series is pure gold. Glad about the reminder — Very much looking forward to the eBook! Your visit reminded me too: I need to update my blogroll.
Best,
Jaculynn
JP – Great list. Or should I say… Really good. Reliable. Ridiculously complete!
; )
Wait, JP. Are you suggesting that bloggers be treated like people, and intelligent ones, at that? Even worse, you’re teaching people who don’t appreciate bloggers how to actually engage with them, rather than telegraph their disdain and disrespect. How could you?