5tips If you have not yet used Social Media Releases (SMR), here are five tips that will buy you some valuable added exposure until you make the leap to SMR…

1. Include FlickR image(s) with your news release – preferably one from your own FlickR account. If you don’t have a company FlickR account, what are you waiting for? The PR benefits are enormous, particularly for driving web traffic. Be sure to include stock photos in your account as well. And don’t forget to include the FlickR stream in your press room and on your company web site.

2. Use hyperlinks for key words and phrases throughout your news release – If your story does get ink, you want to make sure it’s also getting juice (of the Google, Yahoo and Bing variety). Obviously the links should also serve as relevant extension of your story.

3. For official statements, include an audio file with the release – What better way to illustrate such an important event? It also happens to be the quickest and most efficient way for your message to get published via all electronic media including radio, television and web.

4. Make sure that all multi-media content you submit is “embeddable” – For example, a video that is “embedded” into a news story looks like this. Publishing videos to YouTube, Vimeo or Blip.Tv makes it easier to share your content, which in turn will increase your level of exposure on the Web – much more so than sending an .MPG file attachment of your video over email.

5. Include the date of your event in the subject line of your email – So what does that have to do with news release prep for the Web? Well, in order for the above four items to be effective, your email must first be opened. Journalists and bloggers receive boatloads of emails every day from PR professionals. And they don’t necessarily get opened in chronological order. Some don’t get opened at all. One of the best ways for you to “red flag” your release is to include a date in the Subject Line. This also allows the receiver to organize and prioritize potential stories of interest.

One of the other hats I wear is that of a journalist over at MyEugene. The above list was compiled based on my experiences working on the receiving end of local PR pitches and materials for the past year.

Do you have any tips for preparing press releases for the Web? Let’s hear them!

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A true story about wellness [Part 2 of 5]

by Jaculynn Peterson on December 30, 2009

It’s the “little” things in life that often have the greatest impact.

candida_albicans Personal paradigm shifts (aka life changes) can come in many shapes and sizes. In 2009, mine came in the form of a microscopic organism called Candida Albicans, a form of yeast (fungus) inside the body.

You may or may not know, we—men, women, and children—have two kinds of yeast in our body – beneficial and harmful. Healthy bodies will effectively ward off the bad yeast…or, at a minimum, keep it in check with minor health-related annoyances.

Bodies with compromised immune systems—due to surgery/antibiotics, processed foods, birth-control pills, poor diet/carbohydrates etc—have a much more difficult time fighting the harmful yeast, which, if left unchecked, can result in often misdiagnosed or “incurable” problems such as:

Other factors that contribute to an overgrowth of Candida include environment and lifestyle, which is not surprising since “stress is one of the leading causes of an unhealthy immune system.”

So today it’s estimated that approximately 80 percent of the population is living with Candida. And in its benevolent round-shaped yeast form, most people do not even know they have Candida.

However, when the perfect storm of opportunity presents itself – based on the aforementioned factors –Candida can and will mutate into a dangerous fungal form.

In this state, as a filament-shaped organism, Candida becomes invasive. It will poke holes in your digestive tract (also known as Leaky Gut Syndrome), enabling undigested food and waste to travel into the blood stream.

 

On top of that, Candida emits over 70 of its own different toxins into the body. At this point the body’s immune system becomes quite overwhelmed, making it much more difficult to fight infection.

It is no wonder Candida has also been linked to major diseases.

Also, while in its fungal state, Candida rapidly proliferates throughout the body, creating of host of aggravating ailments. For example, Candida “affects up to 85 percent of men; they usually suffer in the form of digestive problems, and, later in life, prostate problems…”

If you have any of the above conditions, or any “syndromes” or “chronic” ailments, they could be related to Candida.

Here are the three steps you should take:

  1. Identify the Candida symptoms
  2. Take this questionnaire
  3. Get tested (more about this in my next blog post).

Candida symptoms and fungus-related ailments vary extensively by individual…as do the symptom lists and questionnaires. To be safe, I recommend that you still get tested regardless of the results of the first two steps. Why?

Remember: Candida affects every person differently. No two cases are the same.

Coming Soon – Part 3: Good news and bad news can be the same

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A true story about wellness [Part 1 of 5]

November 30, 2009

The first step to giving chronic ailments the boot – for good.

Chronic ailments are a silent epidemic in the United States.
To be clear, chronic ailments are those seemingly minor and annoying health issues (like sinusitis, Crohn’s Disease, and just about anything with “syndrome” in the name) that are usually a mystery as to their cause.
While [...]

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Sometimes the best solutions come in boring packages

September 6, 2009

When I woke up this morning, things were lookin’ bad Seem like total silence was the only friend I had Bowl of oatmeal tried to stare me down… and won And it was twelve o’clock before I realized [...]

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NewComm Forum 09 presentation by Brian Solis: The New Organization Landscape for Marketing Communications

May 14, 2009

Brian Solis – founder of FutureWorks, PR 2.0 blogger, and revolutionary thinker – presented at NewComm Forum 09 last month about “The New Organization Landscape for Marketing Communications.” Here are the highlights of his fabulous presentation, which has yet to be released:
Solis asked “Who owns social media?” A very hot topic in the blogosphere [...]

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